With students getting ready for a return to school, and to in-person learning, marketers are already mapping out their strategies in order to tap into this audience, as well as maximizing sales ahead of the academic year.
In light of this, Snapchat has launched a new ‘Back to School’ resource center for marketers, which includes a wide range of insights into platform usage and growing trends, as well as case studies in order to help brands shape their strategy.
And Snap’s data reflects some critical usage notes indeed – including the fact that 85% of Snapchatters use Snapchat when shopping for back-to-school, and students on Snapchat directly influence 82% of their parents’ back-to-school purchases.
As explained by Snapchat: “On Snapchat, the power of friendship reigns supreme. These trusted connections are Snapchatters’ go-tos for inspo and guidance when shopping for back-to-school. Our community of trendsetters will be driving purchases all season long.”
According to this data, it’s hard to ignore the power of Snapchat in this respect.
As noted, the new resource center includes additional case studies and data notes, in addition to links to relevant Snapchat ad tips and tools. Moreover. Snapchat’s also shared new, region-specific checklists for marketers who are looking to make use of Snap ads in their approach.
Based on Snapchat Back to School Center, there are some very helpful notes here, as well as some compelling stats. If you’re planning out your back-to-school strategy, it’s surely worth a look.
You can take a look at the new Snapchat Back to School center here.