Planning for the future is totally challenging because it is unpredictable, in the era of technology and marketing, and as we enter the new decade of marketing 2020, the only certain thing is change.
The new Hubspot’s “Not Another State of Marketing Report” is to help marketers all over the world to get a head start in 2020, for this reason, 3,400 marketers were surveyed all over the globe.
The report outlines the efforts to connect marketing to business growth, as well as emphasizing the commitment to the entire customer experience across marketing, customer support, and sales.
Keep on reading to know the results…
Content marketing is definitely important, especially in today’s age, customers expect high-quality, consistent content from their favorite brands. The content answers the target audience’s questions and with it, you will be able to build trust with your audience besides connecting with customers and generating leads.
In light of that, it is necessary to invest in content marketing that way you will be more capable of engaging with your buyer personas and boosting brand awareness.
The thing you should consider is identifying which content marketing tactics are most effective so your business can make use of them to achieve your marketing goals.
Related Report: The State of Content Marketing, 2019
Related Guide: 7 Steps to Create a Winning Social Media Marketing Strategy
Data in the Hubspot’s “Not Another State of Marketing Report” has driven from over 3,400 marketers across the globe. 33.37% of surveyed marketers work for B2B businesses, 54.76% work for B2C businesses, and 7.4% work for non-profit/government businesses.
Download the full report to learn more about global survey demographics.