Brands are promises, and they are your expectation and your reputation. This is how your customers and leads see your brand, it is a combination of all three of these things.
Strong brands outperform weak ones by up to 20%, and the secret ingredient is consistency.
You can start thinking about how to share your message with the world once you have your internal brand basics in place.
Talking more about the basics of how to build your brand, there are 5 external guidelines:
Brands in the digital age must craft these assets with versatility and ease of access to top-of-mind. They include:
Small gestures do sharp your business daily, and these small gestures might be an interaction with one of your employees, a post on your brand’s Facebook page, or even a direct mail postcard.
The question is what impact does brand consistency (or inconsistency) have on your business?
We can say that consistent brands are more visible, and highly visible brands act like magnets, as they attract customers while conveying the brand promises, reinforcing value, and encouraging loyalty.
Make sure to take a deeper look at the “How to build your brand 2020” guide for further information.