Digital Marketing Guides & Strategies

Email Design Strategies That Boost Conversion Rates | Yes Marketing

Email Marketing

It is highly important to have a good email design, as it makes it as easy as possible for your recipients to understand your message fast. There are a lot of things to bear in mind when it comes to good email design such as colors, and font types.

Without further ado, keep on reading to find out more about email design strategies that boost conversion rates.

What is an Email Template System?

Let’s start this email design strategies guide off with the meaning of an email template system. The email template system includes:

  • Unified headers and footers with a large variety of internal stacked sections.
  • The sections can be reordered, deleted, or duplicated to make many message combinations – from long newsletters to short postcards.
  • One template for all messages

The following screenshot explains:

Email Design Strategies That Boost Conversion Rates Guide

For example:

Email Design Strategies That Boost Conversion Rates Guide

Make sure to check the top 6 email marketing tips here.

The Importance of Conversion Rates:

You need to think about boosting your conversion rates, and having a strategy for your email design can help you a lot, If you optimize your conversion rate, you will increase revenue per visitor, grow your business, and acquire more customers.

It is reported that a good conversion rate is above 10%, however, there are some businesses achieving an average of 11.45%.

Here are the top 3 tips to boost your conversion rates of your email campaigns:

  • Make sure your links are easy and clickable
  • Bear in mind that larer fonts improve readability
  • Break up text, and provie white space so readers can easily skim.

Check the full “email design strategies that boost conversion rates guide” to boost your email campgains, you conversion rates, and better your business.

The Table of Content of “Email Design Strategies That Boost Conversion Rates” Guide:

  • What is an email template system?
  • Why & how to use one?
  • Focus on modules types
  • Trends in email design

Number of Pages:

  • 12 Pages


  • Free

Yes Marketing

Yes Marketing focuses on enabling marketers to engage, acquire and retain consumers along each stage of the consumer journey with a brand – from awareness through consideration, purchase and lifetime loyalty. This is accomplished through a unique combination of expert marketing services, best-of-breed technology and proprietary data assets that enable brands to create and deliver truly personalized, data-driven customer experiences with the help of a single vendor with an integrated technology and service offering.

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