Instagram is currently adding another way to promote your Instagram presence outside the app, along with a new option to embed a mini version of your Instagram profile on third-party sites.
As you can see in the following example, now, you will be able to link to an Instagram profile direct within a website, and that provides another way to connect through to a user, as opposed to specific content in the app.
In light of Instagram’s new option, Adam Mosseri, Instagram Chief, explains: “You’ve been able to embed an Instagram photo or Instagram video into a website for many years now. This extends on that idea and allows you to embed a miniature version of your Instagram profile on a website. Maybe you want to showcase your Instagram content on a website somewhere or link to someone else’s.”
Well, it is really hard to say how useful that will be. However, for many brands, you’d ideally want people to stay on your website, as opposed to filtering them off to Instagram, even though it could be another way to encourage current connection by referring visitors to your Instagram presence also.
Moreover, you would assume that most embeds, within the context of a blog post, would be a relative to a certain video or image, as opposed to an entire profile, however, there could be use cases as well as opportunities for the tool – and having more direct connection capacity in this respect is always beneficial.
One example might be referring people to influencers that your business has worked with, who showcase your products in their IG posts.
On the other hand, maybe, by connecting through to an IG account, that could act as a visual showcase indeed to add to your website images, at the same time, enhancing community connection – and thus reach – in Instagram.
Well, there are different ways it could be used, though overall it does seem less valuable than post embeds.
However, still, it’s another consideration. Instagram profile embeds are available to US users only till now.