The official definition of social media is continuously increasing and users are finding new ways to connect and share their interests. It is obvious that the concept of audio streaming changed the way music and audio content is consumed.
Moreover, digital audio platforms are growing fast allowing everyday consumers to easily access favorite music along with podcasts on demand.
Here are some audio content insights.
Here are some reasons to consider audio content nowadays;
Here is a chart of the most active countries when it comes to mentions and activities;
Even though there are some ways to identify your target audience besides understanding their behavior, when it comes to digital audio marketing, by turning into conversations, you get a grasp of what type of audio content your target audience is listening to.
Here are the most popular content nowadays according to the audio content insights;
Moreover, brands should bear in mind reworking content along with marketing strategies to include digital audio activities. With the increasing demand for it among the MENA region, it is time for brands to expand their territory into the realm of sound.