Digital Marketing Statistics & Metrics

66% of US Digital Buyers Use Online Retailers to Research Before Making Holiday Purchases, 2018 | Deloitte

E-Commerce & Retail | USA

Understanding how people are making their purchasing decisions is an important area to focus on it. Product quality and seller reputation sure matters. What are the things that influence purchase decisions once those fundamentals are in place? Online purchases start with online retailers or web search engines. Most of the digital buyers are doing online researches and compare different options to take their buying decisions.

Take a glance at the most important sources that digital buyers use it for research before making holiday purchases:

  • 66% of surveyed online shoppers reported that they use online retailers as a research source before making their holiday purchases.
  • 56% indicated that they use retail stores & web search engines as research sources before making their holiday purchases.
  • 42% mentioned that they research before making holiday purchases using the retailer’s websites & applications as a source of research.
Sources of Research Before Making Holiday Online Purchases, 2018.

A Graph Shows The Main Sources of Research Before Making Holiday Purchases, 2018.


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